Miel-Otxin
For this project, we brought its particular character as a brand to a new and more modern typographic language.
We wanted to highlight the traditional pasta brand approach with the minimalism of the branding, in addition to the monochromatic use that is made in it.
For the redesign of the brand, I considered the original concept through a more modern and current interpretation.
Task
Update the brand identity and bring it into a modern context, without losing its personality. My goal was to redesign their packaging, create basic stationery and their logo.